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Privacy & Cookie Policy

Who am I?

The data controller in respect of this website is Marthe van Herk. You can contact me via the contact page on this website.

Your personal data – how is it collected and used on this website?

Personal data is data that can be used to identify an individual. For example your name, email address, home address and even IP address. We only ever collect personal data with your explicit permission, and will never share it with third party marketers. We collect your personal data, with your explicit consent, under the following circumstances:

Contact form
When you use the contact form, naturally I require your name and email address in order to reply to you. When you click the submit button on the contact form, your message and contact details are sent to me via email and are stored in my email system.

Mailing List Subscription
If you choose to subscribe to my mailing list, the data you enter during the signup process will be sent to Mailchimp (The Rocket Science Group, LLC), which I use to manage email marketing subscriber lists and send emails to subscribers. You can read their privacy policy here:

Should you wish to unsubscribe from the mailing list, you can do so at any time by clicking the “unsubscribe” link in any of the email campaigns you have received from me. Your personal data will still be retained by Mailchimp, but only to prevent you from accidentally being re-subscribed without your consent.


A cookie is a tiny data file that is used to store information. Most websites use cookies for a number of purposes, including providing essential functionality (e.g. a shopping cart), providing useful information about the way in which the website is being used (e.g. analytics), and many other functions such as enhanced security.

By continuing to use this website, you accept that the following cookies are used:

Google Analytics
I use Google Analytics to provide information about how the website is used, such as what countries visitors are browsing from, and what pages are the most popular. The data gathered is anonymous and can not be used to identify individual users.

The cookies set are _utma, _utmb, _utmc, _utmt and _utmz. Should you wish to find out more about these cookies, you can do so here: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

Google Fonts
We use Google Fonts API from Google Inc. (1600 Amphitheatre Parkway, Mountain View, California, 94043; “Google”) to provide the font faces we use on this website.The use of Google Maps API and Google Fonts API, as well as the relevant data transfer and processing is governed by Google Inc.’s data protection policy: https://policies.google.com/privacy.

Pinterest set a persistent cookie (p.g_pinterest_cm) to track the use of their services on this website.

Typekit provide some of the webfonts used on this website. They use a tracking pixel (p.gif) to track the use of their services throughout the duration of your session on the website.

This cookie is used by our web hosts to help them to balance load on their servers.

Cookie Script
When you click “ok” on our cookie consent popup banner, a cookie called ‘cookiescriptaccept’ is set so that you will not be asked to reconfirm your acceptance for a period of time.

How to control cookies

You can control and/or delete cookies as you wish – for details, here is some more information. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

Your rights

In accordance with European law under the General Data Protection Regulation (GDPR), you have numerous rights in regards to the personal data we hold about you, including:

  • Right to confirmation – you have the right to know if we hold personal data that concerns you
  • Right to access – you have the right to view and to obtain a copy of any personal data we hold that concerns you
  • Right to rectification – you have the right to the correction of any inaccuracies within the personal data we hold that concerns you
  • Right to erasure – you have the right to have your personal data removed from our systems

Should you wish to exercise any of these rights, please contact me via the contact page.

You can find out more about your rights under the GDPR here.